We decided to try something different. To form a company that would advise clients on how to spread their messages — to tell their stories — in a way that was more effective. But, unlike a number of our competitors, we also would insist that we be accountable to our clients.
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Our model is different from the traditional literary agency. We don’t just sign a deal and collect checks. We act as editors, strategists, and publicists for our authors.
Aggressive negotiation and
outsized advances.
Editors and writers on staff to help craft stellar book proposals.
A dedicated team of publicists to reach bookbuyers via media.
Leading to titles that become national conversations.
Empowering inmates with literature, working to free their minds and their spirits.
Believing deeply in the value of nature, Steven Rinella’s guide assists all in the great outdoors.Â
Donald Rumsfeld & The Churchill Estate bring to life a game dreamed up by the man himself – WC.Â
Javelin worked to expand TMF’s national audience reach and gain media attention surrounding numerous events.
Javelin was established in 2011, and it was launched because we had witnessed firsthand, over more than a decade in the private and public sectors, the PR world’s often ineffective strategies and practices. Often the bigger the firm, the more costly its services and the less impressive the outcomes. Limited emphasis was placed on metrics and accountability while tactics and targets were carelessly chosen. When we formed our team, we resolved from the start to do things differently.
We love to tell our client’s stories, and we love when they too enjoy the process, from initial deliberation through to results.
