A simple formula: A dash of creative, new techniques and a handful of accountability (to metrics and to you). It’s really that easy to get your story in front of the right folks.

Most PR firms get a bad rap — and it is a reputation they have worked hard to deserve. Overpriced monthly retainers, underperforming results, and a lack of accountability are indisputable marks of the industry.

We take a different approach with our PR clients. Instead of having them react to news, we help them create news. Instead of spending millions on marketing budgets for our clients, we discover creative ways to bring media coverage to them.

Javelin has been behind some of the most innovative, viral public relations campaigns of the past five years. Campaigns that have driven dozens of books up the New York Times bestsellers list, apps to the top of the download charts, videos to the attention of millions, and issue campaigns into the center of the national discussion, even reaching the lips of the President of the United States. Whatever your product or message is, there’s a story that can be told. We know how to tell it.

With a network including hundreds of journalists, pundits, bloggers, and major media figures, we have the tools to bring your message to the right audience. As a result, our clients have enjoyed access to the nation’s top publications, radio shows, and television shows, covering dozens of networks, every region of the country, and millions of viewers.

Process

  • Initial Consult Initial Consult

    We ask a ton of questions.
    You give a ton of answers.
    We get to work.

  • Proposal & Pitch Proposal & Pitch

    Personal. No copy and paste
    nonsense here. All proposals are
    custom tailored for each client.

  • Asset Review Asset Review

    We gather all your stuff and
    run it through blink testing
    and eye tracking.

  • Deep Analytics Deep Analytics

    Time to dive deeper using polling,
    literature review, and the empirical
    to be sure we are accountable.

  • UI/UX UI/UX

    With a firm grasp on the numbers
    and a great plan, we’re ready
    to dig in and build something.

  • QA, Bugs, and Beta QA, Bugs, and Beta

    Our review process ensures
    your final product will be flawless
    and beautiful. You’re welcome.