Most PR firms get a bad rap — and it is a reputation they have worked hard to deserve. Overpriced monthly retainers, underperforming results, and a lack of accountability are indisputable marks of the industry.
We take a different approach with our PR clients. Instead of having them react to news, we help them create news. Instead of spending millions on marketing budgets for our clients, we discover creative ways to bring media coverage to them.
Javelin has been behind some of the most innovative, viral public relations campaigns of the past five years. Campaigns that have driven dozens of books up the New York Times bestsellers list, apps to the top of the download charts, videos to the attention of millions, and issue campaigns into the center of the national discussion, even reaching the lips of the President of the United States. Whatever your product or message is, there’s a story that can be told. We know how to tell it.
With a network including hundreds of journalists, pundits, bloggers, and major media figures, we have the tools to bring your message to the right audience. As a result, our clients have enjoyed access to the nation’s top publications, radio shows, and television shows, covering dozens of networks, every region of the country, and millions of viewers.
Every day our team meets to discuss each and every client and what we’ve done to further their message. We are never satisfied with past results. We take it personally when a pitch fails. We are always wondering if there’s more we can do. Each new morning brings us a new opportunity to find innovative ways to tell our client’s story. Going beyond the press release to the listicle. Exchanging a tired idea for a new perspective. Instead of chasing the news cycle, creating our own news.
We love telling stories through PR. And we hope to tell yours.
We develop proven communications strategies integrated with your master messaging plan to make the news cycle work for you. When that isn't enough, we help you make your own news.
From Sunday shows and network news to midday talk shows and HBO to morning and afternoon drivetime radio shows, we work with weekly with hosts and producers across the spectrum.
When an interview or a quote just isn’t enough to get your message across in the most read outlets, we rely on creativity and longstanding relationships for placement.
We have mastered the art of successful book rollouts, landing dozens of books on the New York Times bestseller list. Ahead of publication, we strategically place news and excerpts about the book to drive buzz and then organize wall-to-wall media tours.
Ignore the frontiers of new media at your peril. Our longstanding relationships extend to the blogosphere, YouTube, and Snapchat personalities as well. We work with bloggers and a host of new media influencers that can help reach both new and niche audiences.
Are you a deciding between an outside firm and hiring someone in-house? Let us save you some money and do the comms work for you, providing everything from clips and press releases to social media and book for TV/radio interviews. You will have a whole team here at Javelin for the cost of hiring one individual.
Javelin began as a team of writers and our writing has been the featured in the opinion pages of every major newspaper in America. As only speechwriters can, we can take your voice and message and adapt it with opeds drafted and placed by Javelin.
Tackling a particularly sticky issue or controversy, but don’t know where to begin? Javelin can help devise and implement a crisis communications strategy that minimizes the challenges and capitalizes on opportunities.
We believe in attracting the right kind of audience and followers not just inflating the numbers of followers or likes for our clients. We focus on our clients target demographics and attracting influencers on social media who will share our clients’ content.