We’re continually rededicating ourselves to our craft of storytelling. Constantly reading. Forging new relationships. Refining pitches and editing the words we use for our clients’ messages. Always improving. It also means we take bold approaches with our PR clients. Instead of having them react to news, we help them create it. Rather than making them spend a fortune on marketing and ad budgets, we discover innovative ways to generate free media coverage.
In the ever-shifting media landscape, one thing remains constant: It’s all about telling a good story. And with our network including thousands of journalists, pundits, and other thought leaders, we bring incisive and compelling messages to the right audiences. And it’s worked, time and time again, for media figures, non-profits, advocacy organizations, business and companies, and New York Times bestselling authors.
We develop proven communications strategies and messaging plans that make the news cycle work for you. When that isn't enough, we help you make your own news.
From Sunday TV shows to cable news to midday network talk to morning and afternoon drive-time radio, we work with hosts and producers on every network and station.
When an interview or a quote just isn’t enough to get your message across, we rely on creativity and longstanding relationships for placement.
We have mastered the art of successful book rollouts, landing dozens of titles on the New York Times bestseller list. Ahead of publication, we strategically place news and excerpts to drive buzz and manage wall-to-wall media.
Ignore the frontiers of new media at your peril. Our longstanding relationships extend to YouTube and Snapchat and Instagram personalities as well. We work with a host of new media influencers who can help reach both mass and niche audiences.
Javelin started as a team of writers. Our work has been the featured in the op-ed pages of every major newspaper in America. As only pros can, we can take your voice and message and adapt it for top-tier placement.
We believe in attracting the right kind of audience, not just inflating the numbers of followers or likes for our clients. We focus on target demographics and attracting influencers on social media who will share our clients’ content.
We have prepared and trained dozens of individuals to be camera ready to sell a product, fend off hostile questions, advocate for an issue, or become a media personality.
When you need to make a splash with an event or product launch, we can arrange a smart rollout and bring the cameras and media to you.